VR Day in Madrid 2019

Carlos J. Ochoa, Co_Chair VRARA Education Committee. Madrid 23.11.2019

This weekend the Madrid VRAR Association participated in the VRDayMadrid 2019, within the “Virtual Reality World Day” framework. An event organized by xRWorldMadrid, an independent VR/AR group, sponsored by Everys, GreySkull and butic The New School and supported by VR/AR Association, Samsung, Talent Garden and RealoVirtual.

As one of the world’s referenced VR/AR live events, the VRDay draws industry experts from many verticals and enthusiasts from companies and universities to explore the latest advancements, knowledge and prototypes in VR/AR technology. During the complete Saturday, more than 200 attendants, 20+ speakers, 10+ exhibitors, 5 thematic round tables, 2 workshops and 2 masterclasses and an amazing demo zone with more than 10 VRAR experiences and a live performance, 2019 was the biggest year yet (according the organization).

The VRARA was represented by the Chapter President and Co_Chair of Education, Carlos J. Ochoa and 4 of our most relevant Spanish members and executives from: Seabery, Virtualware, participating in the Industry panel, Visyon presenting the Masterclass ElCano360 and ONE digital consulting in the Education and Training panel.

We were invited to participate in the Roundtable of VR in Education, to talk about future scenarios of “Training of Educators of the Future”. An excellent panel of experts with the participation of Chelu Martin from the IE Business School, Gonzalo Mariscal from XRLab of the European University, Carlos J. Ochoa of VR/AR Association and ONE Digital Consulting and the and moderated by Marco Antonio Fernández of Butic the New School .It was a very special opportunity to contrast the state of VR / AR in Education, from different points of view: University labs, teachers and industry. This allowed us contrasting realities materialized in ongoing projects, and new challenges that are drawn on a very attractive and exciting horizon.

We had the opportunity to present the Association Ecosystem and in particular, the activities of the Education Committee, the White Paper of VR in Education and the VR/AR in Education Survey.

I want to express my gratitude to the organization and their team, for the excellent work done hanging the “Sold Out” sign for several weeks before.

“Attending VRDayMadrid was a great opportunity to showcase the strength of the VR/AR ecosystem, and the incredible talent at work, case studies and projection from our members and share experiences and opportunities with other local companies and institutions.” Carlos J. Ochoa, President of the VRAR Association Madrid Chapter.

Media news: Real o Virtual

Carlos J. Ochoa Fernández ©

A New Vision for Immersive Realities Ecosystems

I am really happy to share with you our new vision of ONE Digital Consulting and our mission for the next amazing coming years. Please, feel free to share your thoughts with us, will be great to start great conversations with you.

You know what?, what is our value?…Years of experience, hundreds of projects and happy customers, and building great interpersonal relationships. We provide high value through our experience and knowledge in business development and digital transformation.

Never too old to rock and roll, but too young to die.

Keep in touch and stay connected!!!

ONE Digital Consulting is a global company with more than 25 years of experience in the “New Advanced Technologies” arena. We spent many years leading the development of the knowledge society, with the Best in Class services and solutions, covering the complete value chain of our customers.

ONE VR provide innovating cutting edge XR services and solutions for industry, energy, retail, tourism and smart hospitality, that lead to significant improvements in productivity, performance, collaboration, efficiency, and safety, minimizing the implementation and operation.

The future of Immersive Reality technologies is on the way and “We want to give our customers the power to experience anything, leveraging technology, technical expertise and best practices”.

Carlos J. Ochoa, founding member of ONE, have been working with Advanced Technologies since the mid-1990s working for Siemens, Sagentia and Altran. More than two decades of experience on digital world allows us to have an innovative vision to anticipate our customer’s needs. Our methodology covers the whole business process: from business consultancy to project management, integration, implementation, quality assurance and maintenance.

We grow every single day with our projects, customers and team building. With our vision in Immersive Experiences, we want to provide advanced solutions for smart citizens of the new century focus on 5 senses experiences: Smart Hospitality, Virtual Shopping, Tourism and Culture. Providing best value for money and best solutions for a sustainable planet.

Carlos J. Ochoa

Future Jobs Opportunities around VR/AR

Versatilist with Carlos Ochoa Fernandez Podcast.

New technologies are an emerging industry creating employment opportunities and entrepreneurial possibilities. Virtual reality and augmented reality represent incredible areas of opportunity. VR failed to live up to the wildest promises when the new VR systems launched in 2015. But the number of job postings for VR and AR have risen 93% since 2015, with 17% of that growth happening in the past year.

According to projections set out by the European Commission, market demands for qualified information and communications technology (ICT) specialists will not be met, seeing a shortfall of up to 500,000 ICT professionals in 2020. Virtual and Augmented Reality solutions are amongst those with some of the highest market demand in the ICT sector.

Education is the driver to sustainability of our economy and functionality of humanity. Every day we seek to learn new information and and the way we take the lessons and apply to our every day lives, is the core of how we explore we grow and we build futures for ourselves.

Through virtual and augmented realities, the technology allows the user to immerse themselves into a virtual experience or location and the immersive lesson is retained at a much quicker time frame with a more impactful lasting memory. VR & Learning, by the National Training Laboratory, advised retention rates for lecture style learning were at 5%, with reading rates at 10%. Meanwhile, the teaching method of VR scored a retention rate of 75%.

Understanding we are moving into a world with exponential growth, there is a necessary requirement to update our education system to support innovative technologies to understand how it will be applied to job creation and support digital support systems and processes.



It is in this context where Patrick O’Shea and myself, both from ILRN (Immersive Learning Research Network) and ICICLE ( X-Reality for Learning and Performance Augmentation, IEEE IC Industry Consortium on Learning Engineering) talk about Immersive Education around Cup of Coffee.

Thanks Patrick, for this amazing conversation.

Join the podcast here

Carlos J. Ochoa Fernádez ©

Impact and ROI of VR/AR in Training II

You asked the questions, and here are the answers.

Our Training Committee held a very successful webinar on “The Impact and ROI of VR/AR in Training” on 16th January 2019.

You can watch the Webinar recording here

You can also watch the solution demos here

It proved a popular event, with over 300 people registering to watch four enlightening presentations on very different Virtual Reality and Augmented Reality training applications. During the lively question-and-answer session it became clear that the number of great questions was larger than the time available to answer them all! This post allows the presenters to respond the questions that couldn’t be answered during the webinar.

Presenter 1 : David Trainor, Sentireal

Presentation Theme

David presented the “AppUccino” software, which delivers AR experiences for special-needs trainees to learn how to be a barista and work successfully in a commercial coffee shop. AppUccino directs trainees through the process of making americano, espresso, latte and cappuccino drinks. It generates AR overlays on the physical coffee-making equipment, including the industrial coffee machine itself, the separate coffee bean grinder and the separate water heater. A short video of part of the AppUccino AR experience can be seen here. Trainee performance measurements are taken as they prepare the drink using AppUccino and these measurements are uploaded to a cloud application, which analyzes them and presents training progress information to authorized training managers. An initial pilot with AppUccino indicated that trainees retained twice the amount of information and developed their skills 50% faster using AppUccino.

Webinar Questions for David Trainor

You said it took ~9 months of definition and dev, how many people were working on your team in which roles in order to accomplish this?

We used one media/content creator and one software developer. The work was carried out over the course of 9 months, but neither the content creation nor the software development role was full-time.

How were the analyses done? Observation? Performance against criteria on task?

The analyses were done based on (i) time taken for the trainee to perform certain tasks (ii) measurements of how accurately the trainee performed certain tasks and (iii) estimates of where the trainee’s attention and focus was at specific points in the procedure.

How many users has Appuccino had? What has been the impact? In how many months after development did you achieve that impact?

We’ve just completed an initial evaluation/pilot involving 15-20 trainees within a coffee shop managed by a partner training organization. At some point in February 2019 we intend to expand this to all barista trainees within that training organization.

How long did it take to create AR content for training?

The 3D models for the AR overlays were completed in approximately 1 week. The media is actually quite simple. Strong, simple content proved to be the best way to present the required information to special needs trainees who are affected by autism, Downs Syndrome or general learning difficulties. However we needed to spend much more time – about 4 months – on the instructional design and the directions, animations and transitions within the AR scenarios.

How did you already go about gathering data on ROI prior to the development (and also launch) of the app?

The data was gathered from a pilot study at one location. This was after the app was developed but before it was publicly released.

Very exciting project! Curious why you selected that small, unique demographic to start? Unique requirements? Expect to scale up to other populations?

We picked barista training as it’s an area where there is expected to be a lack of qualified employees in the future. In the UK, where I’m from, it is estimated that there is a shortfall of 40000 trained baristas. We selected special-needs barista trainees because there is a high degree of underemployment in that group and if we can create a good intuitive solution for special-needs trainees then it should scale up well to other groups and other types of catering or hospitality training applications.

Are these analytics published somewhere?

Not yet – the small pilot study that we’ve carried out gave us some indications on the training improvements and return on investment from AppUccino but we’re starting a larger evaluation in February 2019, when more trainees start to use the app at our partner training organization. We plan to publish the detailed outputs from this larger study.

Presenter 2 : Jeff Meador, Portico

Presentation Theme

Jeff presented Portico’s Diversity and Inclusion VR Seminar, which provides learners the opportunity to practice and master their skills with inclusive language. This program was designed to complement traditional classroom learning by preparing learners with practical applications of the skills discussed during classroom sessions. With Portico’s software, learners speak directly to AI-powered digital avatars and engage in simulated conversations that put their skills to test. Learners also get real-time feedback on their performance through a virtual trainer, who uses AI to guide users towards better language choices.

Webinar Questions for Jeff Meador

How did you factor in orientation to the VR experience to overcome novelty or unfamiliarity with the technology to get straight to the experience?
We didn’t want to rely on the learner having any previous experience with VR. We give users time to look around and explore prior to beginning the scenario. This gives them a chance to understand the parameters and boundaries of the exercise. We also engage in some light chit-chat (“how’s the weather” sort of stuff) to let the learner know that they are expected to talk and that the AI is listening and will respond.

Do you need a quiet room?

A quiet room certainly helps. Current speech-to-text technology is very strong, but having a quiet place for the training is very helpful. It also helps the learner concentrate on the task at hand.

Is Portico looking at including body language (proximity to client gestures, etc.)?

Yes; we’ve done some preliminary work with this and have set some behaviors that change based on the learner’s position and/ or focal point during the training.

How is the real time interaction happening? is it a sort of multiplayer training and a mentor is interacting with you? or the AI is giving you feedback?

Everything within our scenarios is driven by AI, including the feedback. Our goal is to have these role playing experiences run without the need for actors or facilitators.

Presenter 3 : Marlo Brooke, AVATAR Partners

Marlo presented a Mixed Reality Training System for aircraft and aircraft subsystem maintenance. Primarily an Augmented Reality / Mixed Reality solution, this high-fidelity, industrial-grade maintenance training system scales from a tabletop model design, to a full-sized aircraft, allowing the maintainer to train on the job, hands free, at the point of need, without any jitter or drift. The system utilizes object tracking (as opposed to stickers or markers) to ensure highly accurate lock on target, even as the user moves around the aircraft. It also  integrates to any backend system to both retrieve and record/send information about the maintenance task. It supports collaborative tasks and remote assistance.

Webinar Questions for Marlo Brooke

How did you come up with your pricing for your offerings?

Pricing is based on the specific requirement of the customer. AVATAR Partners can develop the application in its entirety, and/or the customer can purchase SimplifyXR to build/extend all or some of the functionality. Furthermore, because we use open source products such as Unity, the customer does not need to purchase SimplifyXR to extend any AVATAR Partners built XR solutions.

Is SimplifyXR proprietary to you or is it 3rd party?

SimplifyXR is is developed by AVATAR Partners using open source development tools, and can integrate to any backend system through APIs. It is licensed and sold through AVATAR Partners and its certified resellers. SimplifyXR is not required to extend any AVATAR Partner XR applications.

Could you please clarify how 97% reduction was calculated? Does it mean that instead of 100 hours of training without glasses only 3 hours with glasses are required?

You are correct. The training task was calculated based on the current training method for that particular wire failure, which involved an experienced maintainer gathering information from 3 different source materials (ETM, Wire Illuminator, and 2D schematics) to trace and identify the wire failure. The current training method is documented as taking 4 hours on average. The AR training experience is 7 minutes in duration, which is a 97% reduction in time to train.

Marlo, you said you have offices around the country.  I didn’t hear if Portico has the same, but do either of your companies look to establish satellite offices in more remote locations? If so, what type of environments do you look for? Developed workforce, local colleges, etc?

AVATAR Partners has regional offices in Huntington Beach CA, Arlington (Crystal City) VA, Virginia Beach VA, and Patuxent River MD, with personnel working in 8 different states within the USA. AVATAR has teaming partners with offices in Atlanta GA, Orlando FL, San DIego CA, Dayton OH, and Fort Worth, TX. We are expanding based on a variety of factors including the locations of teaming partners, certified resellers, and universities both within the USA and Allied Nations.

Marlo, how did you measure those analytics?

The performance metrics were derived from test results by AVATAR Partners based on the comparison of the current methodology versus the use of XR. These tests included accuracy,  time to train, and time to complete the task. Cost savings were derived based on an assumed reduction of errors based on increased accuracy, and will vary depending on the application and cost of parts. We also discussed other studies such as the Boeing/Iowa State Study on wing assembly (Interservice/Industry Training, Simulation, and Education Conference (I/ITSEC) 2014).

I’m not familiar with SimplifyXR — can you describe what that is and whether that is proprietary to AVATAR?

SimplifyXR is a software product developed by AVATAR Partners that allows non-programmers to develop their own Augmented Reality, Mixed Reality, and Virtual Reality experiences. It also speeds development time by tenfold by using a user-friendly interface. The product also evaluates the user’s desired XR application and notifies the user whether or not the application is well suited for XR, or if a different training media (e.g. video training) would be more effective. SimplifyXR is owned and licensed by AVATAR Partners, and is developed using open-source tools and industry standards, and also integrates to any backend system using APIs. The product is available directly through AVATAR Partners or certified resellers.

Was there a problem using AR on an object as large as an aircraft?

We overcame several challenges to make the solution commercially usable. Using the basic development tools and markers didn’t work – it caused significant drift, jitter and an inability to accurately track the object as the maintainer walked around the aircraft. AVATAR Partners was able to overcome all of these issues by developing algorithms to lock on target without any drift or jitter to the user. Our solution being hardware agnostic, we found the Microsoft Hololens and android tablet supported higher fidelity. Also, we used Mantis Vision 3D scanners to scan the aircraft, gaining an accurate 3D model so that we could use object tracking (instead of markers). This along with our programming algorithms provides the maintainer with absolute precision as they walk around the aircraft, regardless of the unit’s size (from 1:6 the model size, to full aircraft).

Presenter 4 : Carlos Ochoa, ONE digital consulting

Presentation Theme

Carlos presented XR platform for immersive training, operation and maintenance of industry plant services, eolic farms, which includes advanced reality technologies in 3d interactive environments (extended reality, 360º video and digital data integration), methodologies in a modular architecture (on/off line). Innvestion deploy an intelligent XR ecosystem with the specialized know-how to turn unstructured data into value-adding information, for specific subject when providing services such as preventive maintenance, security management or operational management. Simulation-based training, prefaced with traditional training methods on process fundamentals, is the most efficient and fastest way to train new employees and prepare them for their daily work providing huge added value and benefits.

ONE digital consulting has been working for more than 20 years in the eLearning and Training arena, and with our selected partners network in Europe, Saudi, India, Africa and Latam.

Webinar Questions for Carlos Ochoa

What hardware configurations are everyone on the panel currently using for their XR applications?

For a full INNVESTION experience, the user only needs a mobile device and VR glasses that fit the device. The training centre will need an internet connection to download different modules.

INNVESTION can be used in a single “low cost” VR environment based on Samsung Gear Mobile VR, through the most advanced VR Oculus Rift, HTC Vive configuration. The key issue of INNVESTION is data integration in one device. From reality to virtual reality or vice versa.

INNVESTION can be used in a multi window spheric environment, for multiuser training environments.

What are KPI’s?

The acronym KPI sounds for Key Performance Indicator. This is a general business term referring to any metric used in understanding how an organization is doing. While the term can be tossed around the business world ostentatiously or irrelevantly, the fundamental rationale derives from the simple concept that if you don’t know how you did in the past, you don’t know if you have improved in the future. Because every business has its own economic niche, customer acquisition models, geographic localities, production methods, etc., each business must define for themselves what makes them successful. Therefore, the “key” in KPI, should be a metric key to your enterprise. These indicators are as varied as your imagination, but a number of familiar indicators include monthly recurring revenue (MRR), cost to acquire a customer (CAC) and the term used in this webinar’s title, Return on Investment (ROI).

When you are looking to improve your ROI in your training strategy, you need to understand clearly the training savings metrics, saved commute hours, lifelong expense of your LMS solution, overall productivity and revenue increase, other factors specific to your business and training model.

In conclusion, we can see selected companies  transforming their business opportunities for the XR technology and adopt it regardless of cost and ‘clunkiness.’ Today we see leader enterprises utilizing XR for training, maintenance, engineering, and marketing purposes. These companies eventually pull everyone else in their direction as the industry caters to their operational needs and chases enterprise benefits.

VR/AR Platform for Industry Base Training Simulation. Digital Transformation 4.0

Introduction

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” Albert Einstein

New technologies such as robotics and artificial intelligence are rapidly changing people’s jobs and lives. Technology will likely change many of the existing jobs, requiring workers and companies to adjust. While maybe only one in seven jobs may be lost to automation, many others will change significantly. OECD suggests in their study (2018), that around 14% of all jobs across 32 countries analyzed have a high risk of automation, 32% of existing jobs may experiment significant changes to how they are carried out.

In the other hand, and according the OECD study, It is now essential to ensure that schools prepare students for a world in which they will constantly be adjusting to new technologies, new business models, and new ways of working. People, including young people, need to be equipped with the type of skills that will allow on average 25 job changes throughout their lives.

Therefore, learning systems will need to adapt to the changes brought about by automation and teach students that allow them to take full advantage of the current wave of technology adoption. This includes skills such as cognitive and social intelligence but also extends to the skills needed to work effectively in a digital context, both as specialists and users of digital technologies.

The Problem

New technologies are an emerging industry creating employment opportunities and entrepreneurial possibilities. According to projections set out by the European Commission, market demands for qualified information and communications technology (ICT) specialists will not be met, seeing a shortfall of up to 500,000 ICT professionals in 2020. Virtual and augmented reality solutions are amongst those with some of the highest market demand in the ICT sector.

Skills, and skills development, are an essential component of all efforts in this challenging society. Too many workers are simply unprepared to meet the needs of firms, particularly in more competitive economic environments.

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New skills development for more complex jobs. Technicians need to be proficient and continue to change rapidly as tasks become more complex. Find the right info at the right moment. Technicians need fast access to all info to take fast and complex decisions.

  • High Training cost. Time, resources, maintaining and quality standards.
  • High Digitalization cost (paper, no automatization processes, decision taking.
  • Data integration and maintenance. Manuals, documents, files…
  • Data visualization. Format, devices, availability, usability
  • Risk and performance. New complex and unpredictable situations. Actions based training methodology.
  • Quality, standards and sustainability
  • Expensive or difficult hand on practice (no experimental, no real world scenarios…)
  • Difficult assessment process.
  • Most of existing solutions are isolated, expensive and not VRAR designed. Also have a gap about learning processes, methodology and instructional approach.

Industry 4.0 Demands

Industry 4.0 is the of automation information and data exchange in manufacturing technologies.

  • Enhanced productivity through optimization and automation
  • Provide real-time data and information for real-time decision makers
  • Business continuity through advanced maintenance and monitoring possibilities
  • Higher quality products as a result of real-time monitoring and technology convergence
  • Better working conditions and superior sustainability

The Solution

Engineers with the right skills, with excellent experience and experimental training, are the demands in the industry worldwide has become acute.

The need for efficient and effective workforce training and operation in the industry worldwide has become acute. VR/AR technology is the most efficient and fastest way to educate new employees and prepare them for their daily work. In the other hand, thanks to VR/AR and digital information, technicians can focus in operation & maintenance task enables them to cut down on time spent on administrative tasks, significantly increasing productivity.

VR/AR and Simulation-based training also helps increase professionals confidence because they can practice procedures until they master them. Further, trainees become more aware of safety procedures because they have to follow them in the simulations.

  • Reducing Training cost. Experiential training based on VRAR give real-time feedback and improve the efficiency of skills transfer, increased knowledge retention.
  • Reducing delays & mistakes. Using collaborative VR/AR and digital documentation, we can integrate “all in one”. Minimizing time to action in decision taking providing technicians the complete background on an asset, detailing all historical data and repairs to quickly perform the task in hand.
  • Improving Safety. Dangerous or difficult to replicate scenarios can be safely simulated with VRAR. This allows monitors to repeatedly practice critical or unpredictable scenarios while preventing damage to equipment and persons.
  • Improving quality, and standards. Experiential Training through VRAR actively participation in the activities obtaining higher retention rates. VRAR training allows employees to receive hands on training, in a virtual environment. This prevents expensive down time and disruptions in normal operations
  • Improving assessment process. Monitors can create specific complex situations to be resolved, where Technicians will deal with different task according their role or responsibility. They will be evaluated based on their performance on the relevant work items. This information can be integrated with the company’s internal record keeping systems for certification and/or administrative action.
  • Improving preventive maintenance. Integrating applications such as electronic job sheets and work orders, on-site workers are now able to focus on the task in hand while using VRAR with tablets or smartphones. This enables them to cut down on time spent at the end of each day on administrative tasks, significantly increasing productive-time.
  • Faster and better decisions. Decision-making processes are shortened and problems, as well as defects, can be resolved quickly and efficiently

Imagine a solution, that deploy an intelligent VR/AR ecosystem with the specialized know-how to turn unstructured data into value-adding information, e.g. when providing services such as preventive maintenance, security management or operational management.

Investion Grafico

INNVESTION is an innovative platform for training, operation and maintenance of plant services, which includes advanced reality technologies in immersive environments (extened reality, 360º video), methodologies in a modular architecture (on/off line).

A cloud platform will allow users to download the different modules. For a full INNVESTION experience, the user only needs a mobile device and VR glasses that fit the device. The training centre will need an internet connection to download modules, and these can be accessed offline, only needing a connection to update new content.

INNVESTION can be used from a single “low cost” VR device based on Samsung Gear Mobile VR, through the most advanced VR Oculus Rift, HTC Vive configuration.

The Results

Simulation-based training, prefaced with traditional training methods on process fundamentals, is the most efficient and fastest way to train new employees and prepare them for their daily work providing huge added value and benefits:

  • Faster project execution, commissioning and ”time to market“ through improved collaboration
  • Cost savings through consistent plant information available at all times
  • Higher plant availability, integrating real time data and 3d visualization
  • Safe and efficient plant operations

Carlos J. Ochoa Fernández ©

More information:

www.carlosjochoa.com

www.onedigitalconsulting.com

REIMAGINANDO EL FUTURO

¿Y si imaginamos un escenario de futuro, en donde todo lo que visualizamos ya está aquí? ¿No deberíamos repensar el pasado, reimaginar el futuro y afrontar este reto de una manera creativa y enriquecedora? ¿Porque nos obsesionamos con negar la evidencia?

¿Y en este escenario, real y que nos rodea, como afrontamos la educación de nuestros hijos? ¿Desde un punto de vista tecnológico, moral y ético? ¿Estamos preparados para ello? ¿O simplemente creemos que no va con nosotros?…

Hoy en día, basta con visitar fabricas (Tesla, Amazon…) y verlas llenas de robots, oficinas dotadas de inteligencia artificial, procesos automatizados y nuevos modelos de negocios disruptivos que rompen las reglas establecidas.

En definitiva, un nuevo escenario impredecible, en donde la incertidumbre es constante y nos debe preparar para hacerla frente con variables nuevas que aporten certidumbre a nuestras decisiones. Una nueva economía que se dibuja bajo nuevas reglas y relaciones empresariales, en donde la mayoría de las personas trabajan en red y de forma autónoma.

Este nuevo escenario, emergente en algunas sociedades y más consolidado en otras, no puede analizarse de forma aislada, ya que perdemos el foco real de lo que está pasando. Si nos alejamos a vista de dron, veremos un panorama general más real de lo que nos imaginamos.

La evolución e impacto de la tecnología, la evolución demográfica, los nuevos empleos y demandas profesionales requeridas por este nuevo modelo que ha ido surgiendo de la post-crisis, recupera todo el sentido gracias a las interconexiones. La red ha sido el gran detonante de este modelo, eliminando barreras y emergiendo una sociedad de pequeños Davides, capaces de hacer frente a grandes Goliats en cualquier lugar del planeta. Y esto está marcando las reglas no escritas de este nuevo escenario impredecible.

Todas aquellas actividades rutinarias y carentes de valor podrán ser realizadas de una u otra manera por maquinas, robots y con la ayuda de la inteligencia artificial, de una manera mucho más eficaz y productiva. El valor de la mano de obra se reduce al mínimo, y además sin horario. La capacidad de producción se multiplica exponencialmente.

Entonces, en este punto nos cabe la reflexión fundamental, ¿qué papel debemos o podemos jugar los humanos? ¿Y cómo nos debemos preparar y formar para ese nuevo escenario, real e impredecible? Y lo que es más importante, ¿Cómo garantizar que los modelos de aprendizaje, educación y formación evolucionen conforme a la demanda actual y además sea sostenible?. Y como adaptarnos a la evolución demográfica, ya que a medida que la fuerza laboral global crezca, sea más joven y más diversa, ¿cómo tendrán que adaptarse los líderes y la cultura de las organizaciones? Y ¿cómo adaptar a las generaciones más mayores a estos nuevos retos y que papel pueden jugar?

Ante un escenario de incertidumbre, que va más allá del mero cambio cultural o la transformación digital. Es necesario aportar certidumbre y soluciones realistas, que permitan mejorar a la sociedad en su conjunto, beneficiarse de este impacto tecnológico.  Esto lleva consigo la necesidad de reimaginar las relaciones laborales, la formación permanente y continua y la revisión del emprendimiento y autoempleo.

Todo ello conlleva así mismo el reimaginar nuestro futuro lugar de trabajo, como nos comunicamos, nos desplazamos, las relaciones con socios, compañeros y clientes, incluso las relaciones globales con partners globales. El acceso a grandes cantidades de datos, su análisis y utilización de manera eficiente y rápida, será un factor diferencial a la hora de tomar decisiones. Así como el empleo de tecnologías avanzadas, como la VR/AR en prácticamente todos los sectores de la industria, integrada con otras tecnologías igualmente emergentes. Para lo cual hay que prepararse rápidamente o nos quedaremos fuera de juego, estableciéndose una brecha digital y ruptura del sistema, de graves consecuencias.

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La innovación, la educación y la formación juegan hoy en día un factor crítico de éxito para el desarrollo de la sociedad que quiera ser competitiva para mantener sus estándares de bienestar en el futuro inmediato.

Llevamos años inmersos en el futuro inmediato, pero si bien la velocidad es evidente que marca la evolución de la sociedad, la diferencia del momento actual con el pasado es la aceleración. Y en este punto es donde se diferenciarán las sociedades modernas y adaptadas a las que se irán envejeciendo y perdiendo sus estándares de calidad.

Es el tiempo para el cambio, ya. No podemos perder mas tiempo.

En ONE Digital Consulting trabajamos en la transformación y formación de las empresas a este nuevo escenario. Somos miembros de la VR/AR Association y Co-Chair del Industry Committee of Education.

Carlos J. Ochoa Fernández ©

Millennials VS Generación Z

A lo largo de mi vida profesional, he trabajado en varias  empresas multinacionales, nacionales y he desarrollado mi propio proyecto emprendedor. He tenido la oportunidad de conocer y compartir mi trabajo con cientos de profesionales de muy distinta competencia y procedencia. Generaciones de mujeres y hombres de muy diversa formación y vocación, pero casi siempre aportando un alto valor al proyecto empresarial o personal. En más de 35 años de profesión, creo que he conocido casi todo el “abcdario” de denominaciones generacionales y en todas había un común denominador: ilusión por descubrir cosas nuevas. Después se desarrollaba la imaginación, la creatividad, el trabajo en equipo y otras habilidades requeridas para el desempeño profesional. El sentido de la responsabilidad y el compromiso con el proyecto, hacerlo tuyo y vivirlo con pasión son algunas de las claves del éxito profesional; independientemente de la generación a la que se pertenezca.

Pero entrando de lleno en el asunto,  Millennials VS Generación Z, creo que es un tema apasionante y que es necesario profundizar un poco en él para poder entender comportamientos y actitudes de este nuevo entorno social y laboral. Para muchos mortales,  estas generaciones se confunden o no se encuentran grandes diferencias entre ellas, pero si las hay. Y estas marcan algunas formas de entender actitudes ante la vida, comportamientos sociales, etc.

La generación de los Millennials, quizás la más conocida de forma general,  la forman aquellos que nacieron entre 1975 y 1995 (esto es, tienen entre 20 a 40 años). Mientras que los pertenecientes a la Generación Z nacieron  entre los años 1995 y 2015 (luego tienen menos de 20 años).

Los Millennials se desarrollaron en pleno boom tecnológico y de la tendencia multipantalla, ordenador personal y Smartphone. Mientras que la Generación Z emplea habitualmente varios dispositivos, Tablet, Smartphones, Laptop, Gadgets…interconectados, es una generación netamente visual. Más creativa y orientada a generar sus propios contenidos, mientras que los Millennials son más de compartir. Una generación más utópica que la Z, más focalizada en el propio éxito personal. Son generaciones muy autodidactas, para los que en un alto porcentaje, internet es la meca del conocimiento y los tutoriales gratuitos son el “MIT” del saber. Suelen trabajar en espacios compartidos y siempre conectados. Muy autosuficientes y creativos, ambiciosos en lo personal y preocupados por el impacto que tiene su actuación en el planeta. Acostumbrados a buscarse la vida de forma inmediata y buscar respuestas en la red, siendo una gran mayoría los que desean que su vida laboral esté relacionada con sus pasiones y hobbies actuales. Son emprendedores y tienen una difícil relación con sus jefes, el trato con la autoridad no suelen aceptarlo, ya que aspiran a ser sus propios jefes.

Un estudio reciente publicado por Ricoh revela que más de la mitad de los empleados piensa que las organizaciones no logran cubrir las necesidades de las distintas generaciones. Según este informe, el 65% de los encuestados reconoce que existen diferencias fundamentales en la forma de trabajar. Por eso, concluye, se avecina un choque generacional, sobre todo con la incorporación de la Generación Z al mercado laboral.

Las diferencias entre generaciones han existido siempre, al igual que los conflictos generacionales. Si bien hoy están muy marcadas y esto tiene su incidencia en las empresass. La generación Baby Boomer, tenía como objetivo mantener el puesto de trabajo en una gran empresa, desarrollando la carrera profesional por muchos años en la misma. Había un gran sentido de pertenencia y los empleados tenían más aguante ante situaciones complejas o conflictivas. Por otro lado, los Millenials, nacieron y viven rodeados de tecnología y en un permanente cambio de paradigma. Son curiosos y mucho más colaborativos y abiertos al intercambio social, por lo que la motivación en el trabajo hacia cosas nuevas, les hace ser más inquietos en la movilidad y búsqueda de nuevas oportunidades. Los Baby Boomers buscaban la seguridad, los Millenials buscan la experiencia y no temen ‘perder’ el trabajo” y en el medio aparece la Generación X, que son los del medio y tienen un poco de las dos. Tienen entre los 35 y 50 años, y son los que generalmente están manejando las empresas y tienen que liderar el trabajo en equipo de todas estas generaciones.

La gestión del talento en una organización moderna, es una de las piezas claves para poder desarrollar un proyecto empresarial con éxito. Si a la combinación multigeneracional añadimos la multicultural e interdisciplinar, tenemos ante nosotros un auténtico reto. Esto es en resumen el escenario de una nueva empresa global en red y en transformación permanente.

Según el Fortune 500, la lista de empresas selectas se ha renovado en la última década con la entrada de nuevos jugadores. Debido fundamentalmente al desarrollo de las economías emergentes y la creación de nuevas empresas basadas en nuevos modelos de negocio. Las empresas más antiguas que no se adaptaron a un mundo cambiante, han sido adquiridas, fusionadas, reestructuradas o aniquiladas. Las nuevas empresas entienden que necesitan un propósito claro y significativo y una misión innovadora si quieren atraer y retener talento, empleados competentes, clientes y socios.

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Cada vez es mayor el número de empresas que creen que el desarrollo de sus negocios debe crear valor económico y social. La escasez de recursos y la concienciación y sensibilización sobre el uso eficiente de activos está impulsando el crecimiento de la “economía compartida”, En la educación y en la formación, se están produciendo nuevas iniciativas como Khan Academy, Dreambox Learning o Coursera, que ya están cambiando la forma en la que los estudiantes aprenden. Por otro lado, la emergencia de empresas como Uber, Airbnb y Netflix estan cambiado drástica y permanentemente sus respectivas industrias. Y estas empresas, deben mucho de su éxito al ingenio y al consumo millennial.

Los millennials ahora componen 1/3 de la mano de obra americana. A diferencia de las generaciones anteriores que entraron en el mundo laboral asimilando sus formas, los millennials están haciendo que los compañeros de trabajo de generaciones previas, cambien sus actitudes hacia las suyas. Este cambio se debe en parte al hecho de que algunas cosas, como los avances tecnológicos que permiten a un empleado trabajar en casa, tener un mayor grado de libertad y ser más productivos, son valorados por los millennials  y aceptados por las nuevas empresas más modernas y con estructuras más planas y menos rígidas. Múltiples estudios han comprobado que la flexibilidad de trabajar desde cualquier lugar hace que los empleados no sólo sean más felices, sino también más productivos.

Los modelos alternativos de financiación, como el crowdfunding, se están imponiendo como una oportunidad para emprender y minimizar los riesgos. Así mismo permiten recaudar fondos para el emprendimiento desde una perspectiva colaborativa y participativa, transformando ideas en nuevos productos. Algo muy común entre las Start-Ups actuales.

Así mismo, el trueque se está imponiendo como una parte integral de la economía. La economía informal está creciendo cada vez más evolucionando para ser aceptada y “medida” como parte de la economía real en muchas partes del mundo. La automatización, la inteligencia artificial y la robótica están sustituyendo cada vez más mano de obra cualificada. Profesionales de distintos sectores de la industria se enfrentan a una situación jamás imaginada. Hace años pensábamos que la tecnología y la automatización de procesos darían como conclusión a la economía del ocio. Y sin embargo lo que se está produciendo es todo lo contrario.

El patrimonio cultural se consolida como fuente de riqueza y reinvención de nuevas profesiones artesanales. Esta vez sí, gracias a la tecnología y el al auge de la impresión en 3D y otras técnicas de fabricación de bajo coste, han llevado a la aparición de centros locales de diseño y fabricación, en donde comunidades artesanales comparten estos recursos de producción.

Randstad, conjuntamente con Millennial Branding y Morar Consulting llevaron a cabo una encuesta entre más de 4.000 trabajadores en 10 mercados globales entre el 22 de junio y el 11 de julio de este año, para descubrir cómo los trabajadores Millennials y Gen Z  difieren en sus perspectivas profesionales.

Cuando se preguntó a los encuestados sobre los rasgos clave de un buen líder, citaron honestidad, comunicación, facilidad de acercamiento, confianza y la voluntad de ser solidarios. Entre los trabajadores de la Gen Z, casi el 84% dijo que ellos mismos aspiraban a ser líderes, mientras que el 79% de los Millennials dijo lo mismo. Alrededor del 60% de los dos grupos dijeron que sus aspiraciones de liderazgo estaban dentro de su empresa actual.

Y mientras tanto, seguimos dando vueltas y caminando en busca de nuestro destino…

Carlos J. Ochoa Fernández ©