The Future of Immersive Technologies is to focus on the Value Chain

In times of uncertainty, investments must be accompanied by calm reflection when selecting our travel partners and not just service or product providers.

Today I want to invite you on a journey from the origins of interactive graphics systems to the world of the metaverse with my friend Marlon Molina.

I want to share with all of you the recent interview that the prestigious Computerworld University conducted with me through an old fellow traveler from the early days of Geographic Information Systems, Marlon Molina.

This a unique and passionate opportunity, in which we remember our steps and experiences in the graphic industry, for more than 30 years, Marlon at Intergraph and I at Siemens.

A time in which we feel like authentic active pioneers, and with the luck of being able to share these experiences with the new generations of enthusiasts of the interactive graphic world.

After a brief and charming conversation about the origins of digital image processing, the leadership of Silicon Graphics workstations (all major film productions used this technology, animation and simulation studios, etc…) and its disappearance by complete at present. Coming to the conclusion that the evolution of technology in recent years, leaves us with lights and shadows uncovered, which are repeated today and against which we must remain on guard.

In times of uncertainty, investments must be accompanied by calm reflection when selecting our travel partners and not just service or product providers.

After this brief review of the history of the interactive graphic world, we take a tour of the current state of immersive technologies, #virtual reality, #augmented reality, #Immersive experiences, the #Metaverse, and the new Vision from ONE Digital Consulting.

And one of the first reflections that come to mind is the insistence of the big manufacturers in selling us a wonderful, virtual and better world, without asking me if I am interested, if I like it, or if I simply prefer to solve the problems of this world. from my freedom, intelligence, and personal decision.

Join me in this conversation, only for fans of advanced technologies and their application to real industry. I hope you enjoy it as much as we did during the interview. I am looking forward to hearing your comments.

https://www.computerworlduniversity.es/tendencias/concentrarse-en-la-cadena-de-valor-es-la-clave-para-el-exito-de-la-realidad-virtual-y-aumentada

Have a great and wonderful day.

Carlos J. Ochoa Fernández ©

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Building the Big Forest

I would love to share a very inspirational and personal conversation with Yoshi Garnica, from Impact Revolution.

Disreality is a fantasy journey into the human psyche that takes you on a ride through the twists and turns of that blurred line between what is real and what isn’t. Along the past recent years, let´s defined it as a hybrid experience, I have been walking around the universe of senses, emotions, arts, and social interaction in virtual worlds, as a real opportunity to build a free, democratic, and more sustainable world.

Nowadays, I am truly convinced that we need to act NOW. Tomorrow is too late.

All these reflections come to my mind during the several interviews, sessions, and talks with very good friends of the XR Community. I must say, thanks to all of you, for allowing me to walk along with you and learn together on these «long and winding road of immersive technologies».

You can watch the complete interview here:

Key insights from the interview:

✳ He is living now in a privileged place: Guadarrama Natural Park – https://bit.ly/3dDukjB

✳ Happiest moment in Life: When he becomes a dad – holding his kids.

✳Last Impact Message to the world: “Build a big forest” – Metaphor to build a “big community” as a base for sustainability growth.

✳ The Education system is hard to Change.

✳Blade Runner 2049 (https://bit.ly/3A1Z5WQ is an example that VR did not change that much since 2017.

✳Experience with building Smart Education Labs with VR

✳Important to increase Accessibility of Technology to poorer countries – Reminded me to our last interview with Alfredo Serrano 🙏

✳Favorite professional project: “Music with 5 senses” – Virtual Concerts to CONNECT:

Arts 🔗 Creativity 🔗 Values 🔗 Nature🔗 Citizens

✳VR could help the Coaching Industry facilitate Engagement, Empathy, and Connection. Important the Environment, Story, and Technology used (for interaction). OpenBCI uses Neuroscience with VR.

✳Last Impactful message to Startups and Entrepreneurs ❤: Unique vision, Build Trust, Work a lot, Value Time, Strong Team, Good mentors, Create a Business Plan (importance of performing a Market Analysis, know your competitors!)

Was a great interview Carlos – Many thanks for sharing your valuable time with us. It’s much appreciated.

Best of luck in Revolutionizing the Education System!

All your thoughts and comments are very welcome.

Have a great time.

Carlos J. Ochoa Fernandez

Remembering my time as a student at Babson College.

One of my very best personal experiences throughout my long professional career was being a student in the International Entrepreneurship program at Babson College.

One of my very best personal experiences throughout my long professional career was being a student in the International Entrepreneurship program at Babson College.

In 1998, my past company Siemens decided to anticipate the competition, developing a joint program with Babson College to develop the Entrepreneurial spirit within the organization. Raising the talent of high potential and creating high-performance teams, capable of accelerating the transformation of a product company, into high-value-added services.

I was one of those selected for that program and thanks to that experience, allowed me to develop skills and abilities that helped me design and implement new global business areas at an international level, with a focus always on innovation.

A one-year international program, with professors from the most prestigious business schools, the participation of all managers of business centers and CEOs from different regions, in a spectacular and highly collaborative environment.

I seem to remember that this was one of the first international experiences of this type carried out by Babson College, between 1998 and 1999.

An unforgettable experience and I must thank Siemens and Babson College for that opportunity, whose principles continue to be a world reference today.

Carlos J. Ochoa ©

Las Claves para implantar las Tecnologías Inmersivas en la Educación.

Education is a system; teaching is an action; learning is a process. Terry Heick

Regulación y ética para máquinas, un desafío para los humanos
Analizamos el paradigma tecnológico al que se enfrenta el ser humano desde el punto de vista de los profesionales.

Educar, Educar y Educar…

¿Cómo vamos a formar en realidad virtual? La clave está en “educar, educar y educar”. De esta premisa parte Carlos J. Ochoa Fernández , fundador y CEO de ONE Digital Consulting y Co-Chair VRARA Metaverse on Dec 17 Education Committee, quien visitó nuestro auditorio en una de las sesiones del XR Fest.

Educar de forma transversal en nuevas tecnologías y crear documentos dirigidos a los centros educativos que aporten valor y formen al profesorado, es una tarea ardua pero necesaria. El primer paso es analizar el perfil de los profesores. En ocasiones, –comenta Ochoa– “queremos formar a gente o profesionales que son reacios o que no tienen la formación adecuada para luego impartir a los alumnos”.

Desde su organización, proponen un escrito de buenas prácticas donde reflexionan sobre la ayuda que necesitan los colegios, los docentes y los decisores para comprender la tecnología y ver el sentido de su aplicación en los métodos de enseñanza.

Marjorie NETANGE, directora de Desarrollo y Comunicación de la Escuela Superior de Música Reina Sofía, coincide en que “el docente tiene que trabajar su metodología en términos de cómo integrar la tecnología puntualmente”, pero sostiene que parte de su programa debe seguir una línea tradicional.

Según Angeles Heras Caballero, secretaria de Estado de Universidades de Ciencia, Investigación, Desarrollo e Innovación, es necesario orientar a los alumnos de universidades y posgrados hacia un futuro tecnológico. En España, ya se ha puesto en marcha la construcción de un Comité Científico de Ética, pero es imprescindible que estas normas coexistan con el resto de los actores empresariales, asociaciones e incluso, con otros Estados.

Una sesión, presentada y dirigida por Elena González de la Fuente, responsable del Espacio Fundación Telefónica.

Y con la participación de Ian Forrester, responsable del departamento de I+D de la BBC, el R&D Future Experiences, Pedro Lozano Alcolea, fundador y COO de Imascono, Marjorie NETANGE, directora de Desarrollo y Comunicación de la Escuela Superior de Música Reina SofíaCarlos J. Ochoa Fernández, fundador y CEO de ONE Digital Consulting y presidente de la Asociación VRARA Madrid y co-presidente global del Comité de VR Education de VRARA Metaverse on Dec 17, y Gonzalo Ruipérez García, CTO en EstudioFuture.

XRFEST , Fundación Telefónica Junio 2019.

Humanos Virtuales en el #Metaverso. ¿Y ahora que?

Fija tu rumbo a una estrella y podrás navegar a través de cualquier tormenta. Leonardo Da Vinci.

Humanos Virtuales en el #Metaverse. Congreso Digital Enterprise Show en #Madrid. Parece que, en los últimos meses, y en particular, desde que Mark Zuckerberg lanzó su proclama sobre Meta, ya todo se ha vuelto Meta-Verso. Y algo más que una metáfora, es una nueva dimensión a un mundo paralelo y finito, y que aún hoy, tiene muchos laberintos por desentramar…¿Estamos listos para ello?

El pasado mes de mayo tuve el inmenso placer de presentar estas reflexiones previas en torno a los Meta-humanos, en el Panel de VRARA del Congreso DES celebrado en Madrid y aquí os dejo el video de la presentación.

https://youtu.be/1QGRvcQiWqE

Desde ONE Digital Consulting, llevamos años desarrollando e implantando plataformas virtuales inmersivas para la educación: Talleres, Masterclasses, Formación de Profesores, Proyectos Colaborativos…en donde miles de estudiantes y profesores han participado de esta experiencia, viviéndola de una manera muy innovadora, inspiradora y positiva.

Estas experiencias nos han permitido desarrollar actividades On-Line, en modo síncrono y asíncrono en varios centros y países del mundo. Desde Estados Unidos, a la India, Rusia, Latino América, Europa, España…y contando con los mejores y mas experimentados colaboradores a nivel internacional. Algo inimaginable hace algunos años, hoy marca un punto de inflexión hacia el nuevo paradigma de una Educación Digital, más inclusiva, participativa, colaborativa, inspiradora, igualitaria, limpia y sostenible.

Cualquier comentario, es siempre bienvenido

Carlos J. Ochoa Fernández ©

Chronicles from the #RealVerse. Chapter II

Don’t run so fast Metaverse. The great trap of the Meta Boomers.

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. Albert Einstein.

We live in an increasingly ephemeral and unequal society. Where the truth hides behind thick layers of images, headlines, screens … and where the speed of things is unreal. I do not know if this unjustified rush is accelerated by the need to flee or escape from ourselves.

So little do we like each other? Do we want to be immortal? Do we want to be other? We do not accept reality? … what is the real question to this paradigm. Maybe the is another answer to that question.

In the real world, nothing moves so fast, nor does society demand such ephemeral generosity, rather democracy, justice, equality, transparency … Searching for the ubiquity of the human being, ethics, transparency, honesty, goodness … .life, still exist … and are all around us, despite the Meta Boomers.

After more than 30 years involved in engineering, advanced technologies and working on real world projects … believe me if I tell you, I have never lived a similar time before. Where everyone is a futurist, visionary, town crier, spokesperson … without adding the slightest ounce of value to society, or to its real problems. Showing once again, that ignorance is very daring.

One of the great barriers to acceptance of advanced technologies is that they are credible, convey truthfulness, solve real problems, and the majority of society accepts and employs them for their mutual benefit.

Yesterday, without going any further, I saw a TV program about advanced robotics, the complexity of programming. The design of processes to teach robots to learn, to program tasks that are very easy for a human, but highly complex for a robot, until the final test is performed. This is a space for little fantasy and a lot of hard work. Today, robotics, 3D, AI, is taught in schools since childhood, it is understood, its contribution, benefits, risks … it is accepted and it lives with us a little more every day.

But this has required a long period of training, development, successful implementation in production processes, at home, in industry, etc … and this is not easy, nor is it free.

However, the futuristic Meta Boomers, the newcomers to this futuristic world, discovered by them of the «Edge-Science», find a context, where everything seems simple and they give free rein to the verb, without the slightest training and with a wide and generous ignorance of the fundamentals, technologies, risks and benefits that these paradises of the future hide … Oops, how scary …

It seems that, if today you do not talk about the Metaverse, you are not «cool» beings, or you simply are not and you are not even … experts in Creative, Educational, Communicative, Digital, and blablative Metaverse, who go even under the stones, even to dare to prophesy that «The Future is in the Metaverse» … Oops how scary

The news of the day, which sweeps the networks, is that Bermuda is in the Metaverse, everyone retweets, and hallucinates, without knowing the vast majority, not even where Bermuda is … in short, “breaking news”.

Barriers to entry? Here is one that spreads like weeds in a natural forest: the Meta Boomers, who are going to leave the field depleted before we wake up from our first dream.

20 years ago, I was extremely lucky to participate in the development of a virtual educational platform. It included customizable avatars, virtual tutors, virtual tours of natural landscapes, interactive games, spaces for teachers, students and parents. In short, an entire educational community based on client-server architecture with hundreds of value-added services: Edutopia. Thousands of children from hundreds of schools in Spain were online users of this platform, now obsolete and lost in the cloud. I have to honestly say that this was available to the entire educational community for free and was beyond many Goals to be drawn in the short-lived near future.

We will see how this continues in the next chapter of Chronicles from RealVerse, enjoying a cup of Colombian coffee listening to John Coltrane, by the way, something real and extraordinary.

Carlos J. Ochoa Fernández ©

Re-innovate or die. And now What else?

Innovate, change or alter something, introducing new features. This is how the dictionary of the real academy defines this word so repeated and with such insistence in these times. There is no doubt that innovation can be redefined in many ways and in fact, it is done and interpreted that way, but if we want to simplify the definitions and make them understand in a simple way, we could say that it is the process of redoing, reinventing something in a different, efficient way that adds value. Think different, act different, reinvent yourself, anticipate, imagine, dream and carry it out with all the passion you are capable of showing.

These have been the keys to the success of some visionaries of the 20th. century, but also that of man throughout the development of its history, however only a select few are on the list of geniuses. Innovation is permanently linked to the evolution of man and it is enough to look around us in an instant of our life, on a street or in an office and look at the elements that surround us and that just a few years ago did not exist and even were unimaginable to think of its single existence in the near future like today.

And it is the “imagination” that allows us to dream of a new world and innovation that materializes it and turns it into reality. These being the key pieces for the beginning of a new cycle, where integrity, intuition, responsibility and creative thinking will be a benchmark for the new visionary companies of the 21st century.

In this minimal corner of the cyber-space, we are going to unravel the keys to Innovation, the barriers we encounter on a daily basis, the potential solutions and the escape routes, in order to come up with a mini guide for entrepreneurs who have decided to reinvent themselves or reinvent their business, promoting innovation at critical points in the value chain of their businesses.

However, over the last few years, it has become clear that beyond innovation there is entrepreneurship. And it is vitally important to understand that “Innovation” has no value until you are able to create a business model around this idea and turn it into a product or service ready to be sold. If you are not able to turn an “Idea” into something that creates customers, this does not work.

And that is when the figure of the entrepreneur makes sense. And that is why it is important to clearly identify and differentiate between innovators and entrepreneurs.

An “Innovator” is fundamentally a creator, a person capable of solving or solving problems in a creative and differential way, with great passion for constant improvement. Innovators are fundamentally thinkers. But an “Entrepreneur” is oriented to action, to the construction or materialization of things. This includes the development of a business around an innovative idea, for its subsequent materialization.

Therefore, when an “innovator” approaches us, with that special sparkle in his eyes and says: !!! I have a great idea!!!.

The entrepreneur’s response is immediate: Can we materialize and monetize it? Who is your target customer? What is the business model? Why will customers go crazy with your product?

Investing in Innovation without a developed entrepreneurship model is like throwing flowers into the sea, they will never grow.

Carlos J. Ochoa Fernández ©

Lead or follow the leader?. This is the question.

From the most remote origins of humanity, the need to know and discover things has been a struggle for subsistence and the development of life itself on the planet. With its evolution, scientific discoveries and technological evolution and innovation, it became a fundamental lever of human activity. But it has been from the last centuries and especially in this last decade, when this role has grown exponentially, almost in parallel with the same growth of the world population. The world’s population reached 7.7 billion in mid-2019, having added one billion people since 2007 and two billion since 1994 and with strong and accentuated tensions between rich and poor countries. In which the main viability engine up to now was development and growth, and which from now on must reconsider at a global level a new sustainability model that allows a fair redistribution of raw materials and finite wealth, to do so viable in the medium term.

Faced with this situation, the need for adaptation has always been an exceptional quality of the human being and therefore, the need to seek ways of evolution and sustainable growth necessarily goes through the impulse of research, development and innovation in search of a coherent and sustainable progress in convergent areas of knowledge and at a different time in different spaces. That is, in a global environment, although “knowledge” is accessible to everyone in almost real time, its application in different parts of the planet is affected by the variable time and this must be adapted to the reality of each space in each moment. With this, the potential benefits obtained in a certain place are not always replicable in the same way in other spaces / different territories.

To go beyond space and time in search of common patterns and homogeneous development denominators, or what is the same, geopolitical borders and time, MegaTrends are defined. Definition that comes from the world of research and that aims to redefine a framework of global trends in the evolution of society applied to all its agents (state, society and market). Or put another way, it is the knowledge and prediction of our possible future, where convergent sciences and technologies must deepen the path of sustainability.

After reviewing and reading in depth different works and documents of experts and reference organizations, everything seems to indicate that over the next few years, we are going to find an exaggerated and uncontrolled population growth, especially in countries of the so-called third world, a growth of the countries of the western world close to 2%, while in so-called emerging countries this will be higher than 7%. An aging population in developed countries with a clear inversion of the population pyramid, with all that this entails, is very considerable. If we add to this, that to guarantee this model of average growth of 5%, we have scarce natural resources to supply the planet and finite energy resources to guarantee growth and development, it is necessary to review the model urgently or this process is simply not feasible.

In any case, Megatrends have a different meaning for different agents, states, companies or individuals. The prediction or definition of potential future scenarios does not guarantee in any way that this is the true future to occur, since the development of society and its interrelationships is happening temporarily and the parameters are permanently affected by different situations that affect the total of the formula. That is, the evolution and development over time and the impact on society and its agents, is affecting day by day in the new future or immediate future that is presented to us and therefore the scenario that we draw from our knowledge in Today may not be anything like the one we will achieve tomorrow. But thanks to these models, we will have been able to adapt and theoretically, thanks to the knowledge and application of science and technological innovation, improve it.

In our particular case, we are going to consider “Megatrends” as a methodology for the future strategic and innovative development of society and, in particular, of companies. This methodology, combined with others, can help us to elaborate the development and innovation framework of our company. But this is not a guarantee of success or failure, since the way of applying these methodologies, for some visionaries, is based on the definition of scenarios in which multiple variables interact and therefore, they must be constantly reviewed and updated, to control and evaluate the interferences between all of them and see how it affects the evolution of our prediction model.

The methodology proposed here is a compendium resulting from the study of the analysis of the most prestigious consulting firms, organizations, universities and international magazines in the new technologies and innovation sector.

Imagining a global world in 2030, how we will live and develop our vital activity, we have grouped into five large blocks the Megatrends that will guide the world throughout this period and in particular, what will be their impact on society, on business and how they will affect current companies and how they must position themselves today to achieve success in the immediate future. Development opportunities in the markets, their size and main stakeholders.

Once these Megatrends have been defined, we identify possible ways of development and innovation, as well as possible actions to take into account in different scenarios. Each of these Mega Trends is broken down into trends, moving from an initial global perspective to a more local perspective and its potential geopolitical and temporal impact.

And finally, once all these possible trends have been analyzed, we identify potential actions to consider in each case, by the different agents involved in the process. Development of potential business opportunities, key and strategic businesses, as well as ways and keys for Innovation in them, identifying the value generated in a special way in the value chain of each business.

References: Fundación de la Universidad Autónoma de Madrid, Universidad Politécnica de Madrid, Fundación Telefónica, Fundación Acciona, European Commission, Onu, FAO, Unesco, Frost and Sullivan, e_Consultancy, TrendWatching, IDC, Gartner Group, Siemens, e_Consulting, Copenhagen Institute for Future Studies, Bertelsmann Future Challenges, MIT, IESE, Babson College Community, Harvard Business Review, LinkedIn Groups …

Carlos J. Ochoa Fernández ©

#ArtificialIntelligence, #HumanIntelligence and #COVID

Another Brik on the Wall

I have a question. Does anyone have a reasonable answer about that? Today’s COVID data is terrifying: https://www.worldometers.info/coronavirus/

Hospitals are saturated, professionals are exhausted, the economy collapses, staff morale is on the ground, radical movements are accentuated and mobilize more and more people in unpredictable directions, world leaders are fooled by the pharmaceutical multinationals afterwards to invest millions of euros in the development of vaccines… and all this surrounded by a lack of leadership and incompetence never imagined.

This is not the script of a science fiction or futuristic movie. It is the summary of the real news of today. On the other hand, they tell us, comment, know, that technologies such as AI can help in some way. Artificial Intelligence is a Computer Science Branch that aims at developing intelligent machines that carry out a broad variety of tasks, typically involving human intelligence and expertise. These smart machines are based on experience and historical information, assessing their environment, and conducting appropriate activities.…

So, the question is, as in all this crazy process, we are not capable of applying AI technologies in a way that helps you solve these very serious problems and situations. To design a global health policy, a plan for the sustainability of the planet, a sustainable economic policy… etc. Or it is simply used for the partial benefit of economic interests that do not benefit society as a whole at all. Yes, it seems like an ignorant question,

I know… and I do confess that every day I feel myself more ignorant, because of so much chatter, unable to provide tangible solutions for the benefit of society. Every day we found more digital barriers, more social barriers, more cultural barriers…or it is just another Brik on the Wall?

Have a nice and safe day.

Carlos J. Ochoa Fernández ©

The History Behind the Picture

At the end of the 60s, a small group of young people from Madrid, decided to start entrepreneurial careers in the energy sector. And they planned to go to Germany, the benchmark of heavy industry at that time. A trip to the unknown world for them. An unknown country, an unknown language, an unknown culture,… quite a challenge for that group of people, moved by their concerns, intuition and entrepreneurial inspiration.

Four friends, from very humble families, and with no other financial capacity than the result of their work and personal savings effort, in a small car with their suitcases full of dreams. On the way back, they set up one of the first black heat radiator companies in Spain. Later they created a new industrial facility…and so on. Finally, with a lot of work, effort, and sacrifice, they turned their dreams into reality.

One of those entrepreneurs was my father, from whom I inherited the effort, work, and dedication to developing ideas.

Sometimes, overwhelmed by the artificial speed to which we are subjected, we forget who we are, where we come from, and where we are going. Thanks to your effort and energy, today I can be proud to share this little story in your tribute, recognition, and gratitude to «a good man», my father.

Years later, I started my professional career at Siemens, remembering the first tracks from my father…

In a world where practically everything is trivialized, where irrelevance is rewarded, fake news is the order of the day, our identity is usurped by digital vultures disguised as virtual fairies, many young people pretend to become millionaires by influencing to millions of followers with the most outlandish stupidities, it takes a bit of good sense, to value the things that really have it and to jump a step or two to get out of this crushing mediocrity, to which some ignorantly enlightened visionaries try to lead us.

The picture illustrates the short story related to effort, work, sacrifice and vision of the future, since it is the only toy that I keep on my shelf, and it was his gift from that trip to Germany.

The machine needs to be powered every single day as if it were the last day you are going to go out on the winding and complex paths of life.

Have a nice and safe day.

Carlos J. Ochoa Fernández ©