Las Claves para implantar las Tecnologías Inmersivas en la Educación.

Education is a system; teaching is an action; learning is a process. Terry Heick

Regulación y ética para máquinas, un desafío para los humanos
Analizamos el paradigma tecnológico al que se enfrenta el ser humano desde el punto de vista de los profesionales.

Educar, Educar y Educar…

¿Cómo vamos a formar en realidad virtual? La clave está en “educar, educar y educar”. De esta premisa parte Carlos J. Ochoa Fernández , fundador y CEO de ONE Digital Consulting y Co-Chair VRARA Metaverse on Dec 17 Education Committee, quien visitó nuestro auditorio en una de las sesiones del XR Fest.

Educar de forma transversal en nuevas tecnologías y crear documentos dirigidos a los centros educativos que aporten valor y formen al profesorado, es una tarea ardua pero necesaria. El primer paso es analizar el perfil de los profesores. En ocasiones, –comenta Ochoa– “queremos formar a gente o profesionales que son reacios o que no tienen la formación adecuada para luego impartir a los alumnos”.

Desde su organización, proponen un escrito de buenas prácticas donde reflexionan sobre la ayuda que necesitan los colegios, los docentes y los decisores para comprender la tecnología y ver el sentido de su aplicación en los métodos de enseñanza.

Marjorie NETANGE, directora de Desarrollo y Comunicación de la Escuela Superior de Música Reina Sofía, coincide en que “el docente tiene que trabajar su metodología en términos de cómo integrar la tecnología puntualmente”, pero sostiene que parte de su programa debe seguir una línea tradicional.

Según Angeles Heras Caballero, secretaria de Estado de Universidades de Ciencia, Investigación, Desarrollo e Innovación, es necesario orientar a los alumnos de universidades y posgrados hacia un futuro tecnológico. En España, ya se ha puesto en marcha la construcción de un Comité Científico de Ética, pero es imprescindible que estas normas coexistan con el resto de los actores empresariales, asociaciones e incluso, con otros Estados.

Una sesión, presentada y dirigida por Elena González de la Fuente, responsable del Espacio Fundación Telefónica.

Y con la participación de Ian Forrester, responsable del departamento de I+D de la BBC, el R&D Future Experiences, Pedro Lozano Alcolea, fundador y COO de Imascono, Marjorie NETANGE, directora de Desarrollo y Comunicación de la Escuela Superior de Música Reina SofíaCarlos J. Ochoa Fernández, fundador y CEO de ONE Digital Consulting y presidente de la Asociación VRARA Madrid y co-presidente global del Comité de VR Education de VRARA Metaverse on Dec 17, y Gonzalo Ruipérez García, CTO en EstudioFuture.

XRFEST , Fundación Telefónica Junio 2019.

Humanos Virtuales en el #Metaverso. ¿Y ahora que?

Fija tu rumbo a una estrella y podrás navegar a través de cualquier tormenta. Leonardo Da Vinci.

Humanos Virtuales en el #Metaverse. Congreso Digital Enterprise Show en #Madrid. Parece que, en los últimos meses, y en particular, desde que Mark Zuckerberg lanzó su proclama sobre Meta, ya todo se ha vuelto Meta-Verso. Y algo más que una metáfora, es una nueva dimensión a un mundo paralelo y finito, y que aún hoy, tiene muchos laberintos por desentramar…¿Estamos listos para ello?

El pasado mes de mayo tuve el inmenso placer de presentar estas reflexiones previas en torno a los Meta-humanos, en el Panel de VRARA del Congreso DES celebrado en Madrid y aquí os dejo el video de la presentación.

https://youtu.be/1QGRvcQiWqE

Desde ONE Digital Consulting, llevamos años desarrollando e implantando plataformas virtuales inmersivas para la educación: Talleres, Masterclasses, Formación de Profesores, Proyectos Colaborativos…en donde miles de estudiantes y profesores han participado de esta experiencia, viviéndola de una manera muy innovadora, inspiradora y positiva.

Estas experiencias nos han permitido desarrollar actividades On-Line, en modo síncrono y asíncrono en varios centros y países del mundo. Desde Estados Unidos, a la India, Rusia, Latino América, Europa, España…y contando con los mejores y mas experimentados colaboradores a nivel internacional. Algo inimaginable hace algunos años, hoy marca un punto de inflexión hacia el nuevo paradigma de una Educación Digital, más inclusiva, participativa, colaborativa, inspiradora, igualitaria, limpia y sostenible.

Cualquier comentario, es siempre bienvenido

Carlos J. Ochoa Fernández ©

Reimagining Business Performance with Industry XTR

Industry XTR, are we facing the new paradigm?

Never give up on your dreams. John Ford

It is true that Covid has been a serious blow in the advance towards Industry 4.0 in those companies in transition. Being seriously affected the processes of digital transformation, production, logistics, dependence on raw materials, etc., increased by the lockdown of a large number of organizations. Accepting that 4 key pillars of Industry 4.0 are digitization processes, including standardization, development of new skills and workforce, disruptive innovation processes and investments, it is clear that COVID has paralyzed industrial activity worldwide. And we continue to suffer from its impact today …

After participating in the first face-to-face events and conferences during the last weeks, we meet again and discuss the «state of the art» of our companies, markets and new challenges that we will face in this new scenario.

And it is true, that even today, many are not able to assimilate, that nothing is going to be as before. Although the changes do not occur at the speed that some want us to see, it is true that many activation and acceleration mechanisms have already been put in place in some organizations. Strengthening them in leadership positions and others are being left behind, hopelessly.

If we analyze some of the pillars of Industry 4.0, it is in investments, standardization, skills development and disruptive innovation where the greatest imbalances have occurred. Clearly marking a before and after among some companies, which have been able to adapt to the new situation quickly and activate very solid innovation mechanisms. While others continue to try to compose themselves and return to a pre-pandemic scenario, as a valid point of reference.

Reimagining Business Performance with Industry XTR, are we facing the new paradigm?

Perhaps it is time to take a step further, seeking «exponential acceleration» and trying to find solutions to new problems that we would never have thought before would intercept our society in this way. So, continuing with the transition to Industry 4.0 again, today, no longer makes sense.

From my perspective, today, it is absolutely necessary to rethink the industry model, without trying to return to pre-pandemic scenarios, which would be a long delay and would take us back to 2019.

Rethinking Industry 4.0, facing a new Business Performance process, accelerating the digitization processes, through the integration of disruptive technologies, with the training of new skills, incorporating new forms of more efficient and remote collaborative work, developing assessment platforms, empowerment and loyalty of high-performance teams and decentralizing networks of supply and manufacturing in several poles and suppliers, seeking value in competition in efficiency and innovation, and not only in price, not so dependent on a single country.

Anticipate foreseeable future crisis situations, minimizing the risks and impacts of technological threats, lack of talent to lead change, cybersecurity and virtual transactions, new pandemics, energy crises, climate change, shortage of raw materials and logistics. Just to list a small series of them.

Those who have the new vision of Industry XTR, will be able to lead the transformation of society to a safer and more sustainable planet.

These are some reflections, while I have my cup of coffee and listening my jazz session. Today with Kenny Burrel, enjoy.

Thoughts and ideas are always welcome. Good afternoon and good luck from the RealVerse.

Carlos J. Ochoa Fernández ©

Chronicles from the #RealVerse. Chapter II

Don’t run too fast Metaverse. The great trap of the Meta Boomers.

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. Albert Einstein.

We live in an increasingly ephemeral and unequal society. Where the truth hides behind thick layers of images, headlines, screens, and where the speed of things is unreal. I do not know if this unjustified rush is accelerated by the need to flee or escape from ourselves.

So little do we like each other? Do we want to be immortal? Do we want to be other? We do not accept reality? … what is the real question to this paradigm. Maybe there is another answer to that question.

In the real World, nothing moves so fast, nor does society demand such ephemeral generosity, rather democracy, justice, equality, transparency. Searching for the ubiquity of the human being, ethics, transparency, honesty, goodness,life, still exist and are all around us, despite the Meta Boomers.

After more than 30 years involved in engineering, advanced technologies and working on real world projects believe me if I tell you, I have never lived a similar time before. Where everyone is a futurist, visionary, town crier, spokesperson, without adding the slightest ounce of value to society, or to its real problems. Showing once again, that ignorance is very daring.

One of the great barriers to acceptance of advanced technologies is that they are credible, convey truthfulness, solve real problems, and the majority of society accepts and employs them for their mutual benefit.

Yesterday, without going any further, I saw a TV program about advanced robotics, the complexity of programming. The design of processes to teach robots to learn, to program tasks that are very easy for a human, but highly complex for a robot, until the final test is performed. This is a space for little fantasy and a lot of hard work. Today, robotics, 3D, AI, is taught in schools since childhood, it is understood, its contribution, benefits, risks, it is accepted and it lives with us a little more every day.

But this has required a long period of training, development, successful implementation in production processes, at home, in industry, etc, and this is not easy, nor is it free.

However, the futuristic Meta Boomers, the newcomers to this futuristic world, discovered by them of the «Edge-Science», find a context, where everything seems simple and they give free rein to the verb, without the slightest training and with a wide and generous ignorance of the fundamentals, technologies, risks and benefits that these paradises of the future hide. Oops, how scary

It seems that, if today you do not talk about the Metaverse, you are not «cool» beings, or you simply are not and you are not even experts in Creative, Educational, Communicative, Digital, and blablative Metaverse, who go even under the stones, even to dare to prophesy that «The Future is in the Metaverse». Oops how scary

The news of the day, which sweeps the networks, is that Bermuda is in the Metaverse, everyone retweets, and hallucinates, without knowing the vast majority, not even where Bermuda is in short, “breaking news”.

Barriers to entry? Here is one that spreads like weeds in a natural forest: the Meta Boomers, who are going to leave the field depleted before we wake up from our first dream.

Almost 20 years ago, I was extremely lucky to participate in the development of a virtual educational platform. It included customizable avatars, virtual tutors, virtual tours of natural landscapes, interactive games, spaces for teachers, students and parents. In short, an entire educational community based on client-server architecture with hundreds of value-added services: «Edutopia«. Thousands of children from hundreds of schools in Spain were online users of this platform, now obsolete and lost in the cloud. I have to honestly say, that this was available to the entire educational community for free and was beyond many goals to be drawn in the short-lived near future.

We will see how this continues in the next chapter of «Chronicles from RealVerse», enjoying a cup of Colombian coffee listening to John Coltrane, by the way, something real and extraordinary.

Carlos J. Ochoa Fernández ©

Re-innovate or die. And now What else?

Innovate, change or alter something, introducing new features. This is how the dictionary of the real academy defines this word so repeated and with such insistence in these times. There is no doubt that innovation can be redefined in many ways and in fact, it is done and interpreted that way, but if we want to simplify the definitions and make them understand in a simple way, we could say that it is the process of redoing, reinventing something in a different, efficient way that adds value. Think different, act different, reinvent yourself, anticipate, imagine, dream and carry it out with all the passion you are capable of showing.

These have been the keys to the success of some visionaries of the 20th. century, but also that of man throughout the development of its history, however only a select few are on the list of geniuses. Innovation is permanently linked to the evolution of man and it is enough to look around us in an instant of our life, on a street or in an office and look at the elements that surround us and that just a few years ago did not exist and even were unimaginable to think of its single existence in the near future like today.

And it is the “imagination” that allows us to dream of a new world and innovation that materializes it and turns it into reality. These being the key pieces for the beginning of a new cycle, where integrity, intuition, responsibility and creative thinking will be a benchmark for the new visionary companies of the 21st century.

In this minimal corner of the cyber-space, we are going to unravel the keys to Innovation, the barriers we encounter on a daily basis, the potential solutions and the escape routes, in order to come up with a mini guide for entrepreneurs who have decided to reinvent themselves or reinvent their business, promoting innovation at critical points in the value chain of their businesses.

However, over the last few years, it has become clear that beyond innovation there is entrepreneurship. And it is vitally important to understand that “Innovation” has no value until you are able to create a business model around this idea and turn it into a product or service ready to be sold. If you are not able to turn an “Idea” into something that creates customers, this does not work.

And that is when the figure of the entrepreneur makes sense. And that is why it is important to clearly identify and differentiate between innovators and entrepreneurs.

An “Innovator” is fundamentally a creator, a person capable of solving or solving problems in a creative and differential way, with great passion for constant improvement. Innovators are fundamentally thinkers. But an “Entrepreneur” is oriented to action, to the construction or materialization of things. This includes the development of a business around an innovative idea, for its subsequent materialization.

Therefore, when an “innovator” approaches us, with that special sparkle in his eyes and says: !!! I have a great idea!!!.

The entrepreneur’s response is immediate: Can we materialize and monetize it? Who is your target customer? What is the business model? Why will customers go crazy with your product?

Investing in Innovation without a developed entrepreneurship model is like throwing flowers into the sea, they will never grow.

Carlos J. Ochoa Fernández ©

Lead or follow the leader?. This is the question.

From the most remote origins of humanity, the need to know and discover things has been a struggle for subsistence and the development of life itself on the planet. With its evolution, scientific discoveries and technological evolution and innovation, it became a fundamental lever of human activity. But it has been from the last centuries and especially in this last decade, when this role has grown exponentially, almost in parallel with the same growth of the world population. The world’s population reached 7.7 billion in mid-2019, having added one billion people since 2007 and two billion since 1994 and with strong and accentuated tensions between rich and poor countries. In which the main viability engine up to now was development and growth, and which from now on must reconsider at a global level a new sustainability model that allows a fair redistribution of raw materials and finite wealth, to do so viable in the medium term.

Faced with this situation, the need for adaptation has always been an exceptional quality of the human being and therefore, the need to seek ways of evolution and sustainable growth necessarily goes through the impulse of research, development and innovation in search of a coherent and sustainable progress in convergent areas of knowledge and at a different time in different spaces. That is, in a global environment, although “knowledge” is accessible to everyone in almost real time, its application in different parts of the planet is affected by the variable time and this must be adapted to the reality of each space in each moment. With this, the potential benefits obtained in a certain place are not always replicable in the same way in other spaces / different territories.

To go beyond space and time in search of common patterns and homogeneous development denominators, or what is the same, geopolitical borders and time, MegaTrends are defined. Definition that comes from the world of research and that aims to redefine a framework of global trends in the evolution of society applied to all its agents (state, society and market). Or put another way, it is the knowledge and prediction of our possible future, where convergent sciences and technologies must deepen the path of sustainability.

After reviewing and reading in depth different works and documents of experts and reference organizations, everything seems to indicate that over the next few years, we are going to find an exaggerated and uncontrolled population growth, especially in countries of the so-called third world, a growth of the countries of the western world close to 2%, while in so-called emerging countries this will be higher than 7%. An aging population in developed countries with a clear inversion of the population pyramid, with all that this entails, is very considerable. If we add to this, that to guarantee this model of average growth of 5%, we have scarce natural resources to supply the planet and finite energy resources to guarantee growth and development, it is necessary to review the model urgently or this process is simply not feasible.

In any case, Megatrends have a different meaning for different agents, states, companies or individuals. The prediction or definition of potential future scenarios does not guarantee in any way that this is the true future to occur, since the development of society and its interrelationships is happening temporarily and the parameters are permanently affected by different situations that affect the total of the formula. That is, the evolution and development over time and the impact on society and its agents, is affecting day by day in the new future or immediate future that is presented to us and therefore the scenario that we draw from our knowledge in Today may not be anything like the one we will achieve tomorrow. But thanks to these models, we will have been able to adapt and theoretically, thanks to the knowledge and application of science and technological innovation, improve it.

In our particular case, we are going to consider “Megatrends” as a methodology for the future strategic and innovative development of society and, in particular, of companies. This methodology, combined with others, can help us to elaborate the development and innovation framework of our company. But this is not a guarantee of success or failure, since the way of applying these methodologies, for some visionaries, is based on the definition of scenarios in which multiple variables interact and therefore, they must be constantly reviewed and updated, to control and evaluate the interferences between all of them and see how it affects the evolution of our prediction model.

The methodology proposed here is a compendium resulting from the study of the analysis of the most prestigious consulting firms, organizations, universities and international magazines in the new technologies and innovation sector.

Imagining a global world in 2030, how we will live and develop our vital activity, we have grouped into five large blocks the Megatrends that will guide the world throughout this period and in particular, what will be their impact on society, on business and how they will affect current companies and how they must position themselves today to achieve success in the immediate future. Development opportunities in the markets, their size and main stakeholders.

Once these Megatrends have been defined, we identify possible ways of development and innovation, as well as possible actions to take into account in different scenarios. Each of these Mega Trends is broken down into trends, moving from an initial global perspective to a more local perspective and its potential geopolitical and temporal impact.

And finally, once all these possible trends have been analyzed, we identify potential actions to consider in each case, by the different agents involved in the process. Development of potential business opportunities, key and strategic businesses, as well as ways and keys for Innovation in them, identifying the value generated in a special way in the value chain of each business.

References: Fundación de la Universidad Autónoma de Madrid, Universidad Politécnica de Madrid, Fundación Telefónica, Fundación Acciona, European Commission, Onu, FAO, Unesco, Frost and Sullivan, e_Consultancy, TrendWatching, IDC, Gartner Group, Siemens, e_Consulting, Copenhagen Institute for Future Studies, Bertelsmann Future Challenges, MIT, IESE, Babson College Community, Harvard Business Review, LinkedIn Groups …

Carlos J. Ochoa Fernández ©

Chronicles from the #RealVerse. The New Age of Technology.

The world as we have created, it is a process of our thinking. It cannot be changed without changing our thinking. Albert Einstein.

In just 12 months, the world has been turned upside down. And all predictive models, analyzes and future scenarios have become obsolete without being able to identify a single true and predictable answer about the immediate future.

Phrases such as transformation, adaptation to change, permanently reinventing oneself, sustainable and safe models, have become a thing of the past. All these definitions require a new mentality, attitude and mental strength far superior to what we were used to living together to face the day to day and think about a future, to some extent, stable.

And for this, we must be able to quickly change our way of thinking, acting and conceiving the world as we have done until now, or we will not be able to survive these new, unpredictable and uncertain scenarios.

Living in a permanent state of alert requires great mental strength, but above all honesty, ethics, networking and handling of truthful information in real time. In order to be able to anticipate unwanted scenarios, with some success.

And unfortunately, all this is what we are missing right now, as a society and as individuals.

It is enough to go outside and take a walk through our cities, fields, hospitals, schools, offices and homes and see how in just a few months, everything has radically changed.

While it is true that technology has invaded every corner and space of our lives. Changing our habits and ways of doing things, of working, of communicating … this change must accelerate and find a new temporary space, where we can significantly improve our quality of life. From communications, to transport, through health and health, science, energy, food, in short, each and every one of the activities that human beings develop in their day-to-day life must be reimagined in some way. way, allowing us to benefit from the efficient use of technologies.

Despite what we think, the planet earth has been inhabited in its greatest historical period by dinosaurs. And in the timeline, the human being has barely lived a hundredth part of it. The stone age lasted 200,000 years, the agricultural age 10,000 years, the industrial age 200 years and barely 60 years the era of high technology.

And it has been in this short period of time that the greatest technological developments have taken place, accompanied by the greatest industrial development on the planet, accompanied by the greatest environmental impact in known history.

The main technological drivers are all exponential, the development of broadband, the greater storage and data processing capacity, the increase in clean power generation plants, development in the world of medicine and telemedicine, have democratized access and benefit of technologies by facilitating and simplifying access and management of them to citizens.

The interrelationships that occur between major trends “Megatrends”and “Innovation” is a fertile field for scientists and developers in which new business models and opportunities must be modeled for the new society of the Post-Covid Era.

But in this new scenario, society has new expectations and demands that it is willing to lead, to guarantee a model of sustainability and well-being sponsored by this technological revolution. Transparency, honesty, veracity, ethics, environmental impact, sociability, sustainability, are some of the values ​​that emerge from the new society.

The British Alan Turin, considered by some the father of artificial intelligence, laid the foundations of what we know today as the “Information Society”, back in the 1930s and 1940s. One of the founders of modern computing, he was capable of programming everything that could be specified by an algorithm. And on the other hand, the American Claude Elwood Shannon, elaborated the bases and the essence of the communication mechanism, defining the concept of “information”, as the foundation and ability to store and transfer data. Almost seventy years later, those basic foundations and incipient beginnings of information and communication technologies have become fundamental elements of our current society and future evolution and development.

We are facing a unique opportunity, albeit in a very complex scenario. Which leads us to take on new challenges with courage, seek creative and innovative solutions, focusing primarily on those aspects that provide the greatest value and in which the capacity for green and sustainable leadership makes a difference to us to continue betting on life in the blue Planet.

Carlos J. Ochoa Fernández ©

Trends, Challenges and Innovation Spaces for Digital Engineering

If we wish to prepare a generation of professionals and experts in the Industry and Energy field to can solve real-world problems, we must give them real-world problems to solve.

chemical plant

One of the greatest challenges of today’s society and in particular the European Union is to develop a more competitive, efficient, productive, innovative and under a high added value sustainable model industry.

An industry, able to lead both strategic and emerging sectors by creating high valued job positions, requires its efforts to focus on R&D+I and knowledge management. And to do this, it is necessary to make an incremental effort in each and every one of the components that directly or indirectly affect the industry. The purpose is to promote new forms and methods for learning and training of professionals that will be drawn into the market, and training and adaptation of existing professionals to be more competitive in their present positions by using more effective digital technologies and processes.

The New Digital Era is beginning to define a new global scenario, which goes further than the simple digitization of objects and things. It is a new context that involves a new way of thinking and adapting the knowledge, processes and procedures to this new backdrop, as well as its transmission to persons and professionals in this field. This is something that is very subtly present in our day to day and that is clearly reflected in digital engineering and in technologies, methods and procedures that are applied to several sectors such as medical, industrial, energy, water management, manufacture and telecommunication, etc.

To speak of digital engineering is to speak of simulation, virtual reality and so forth. Thomas Perkins already in 1985 clearly described this in his work Simulation Technology in Operator Training. Full-scope, plant specific simulators are part of a new reality. In which he explained how in the early 1970s the first simulators to be used in training plant operators in nuclear plants were developed. Many years have passed since then and there have been great changes in this field, both at the conceptual and operational level, which will be examined in detail in this work.

The future framework for training, learning and vocational training of professionals from the industry and energy sectors, leave permanently redefined from the experiences and case studies of working groups and national and international experts from a more global perspective.

Innovation is making headway in this complex world, where the contribution and converge of knowledge and technologies, procedures and interactive learning methods, is revolutionizing the world of e-training, for a more global and qualified professionals.

But in this process, we want to focus on one key success factor: “the use of digital technologies such as advanced simulators technologies, the serious gaming, augmented reality, on-line communication, integrated devices, geometry scanning, or digital interactive documents in order to improve the productivity, the quality, the security and the implementation methodology of these practices”.

The improvement in the development of professional’s activity, performed by digital engineering experts, is a key factor to resolve faster and better complex or critical situations. For this purpose, it is necessary to analyze and manage multiple and heterogeneous information, data, situations, localizations and databases, based on technology, to provide real solutions in a knowledge management environment.

Advanced Simulations, Game Based Training, Gammification, Augmented Reality and Digital Interactive Manuals offer new possibilities in the educational and professional training environment, allowing a greater involvement of students in their own learning context and a continuous digital content and tools evolution.

The teacher / tutor-student relationship is enhanced by the facilities that offer Simulations & Serious Games and Augmented Reality technology when creating virtual communities and tools for the use in the classroom in an effective, simple and friendly community. The efficient new technologies implementation in old organizations needs to adapt methods and procedures in a culture change program. Actions Based Training is the way to success.

Actions Based Learning ®, which is a new Technology Based Training Approach, depending on the organization and training project to address, creates a matrix that meets the requirements for every action, what user profile addresses each action, what type of training program, capacitive or training, the exchange of information and documentation to be used, the format and method to deliver information and the technology to use.

Serious Games, Virtual Reality, Advanced Simulators, Digital Text Books, Augmented Reality…and the integration with brand new devices and Actions Based Learning methods will drive this challenge to a new dimension of interactive training and maintenance and support of risk and critical situations. In which technology convergence, efficient knowledge management, sustainability and time will be the new drivers of Digital Engineering in the Energy and Industry fields.

Carlos J. Ochoa Fernández ©

La gestión del “yo” del nuevo Líder.

La contribución social y la gestión del presente.

A veces, cuando miro hacia atrás, tras más de treinta años de vida laboral ligada siempre a la ingeniería, la innovación y las nuevas tecnologías, me pregunto si ha llegado el momento de cambiar de rumbo. La contestación fluye desde mi interior de una manera natural y se plasma en la necesidad de contribuir y percibir que cuando mi contribución finalice, me podré sentir plenamente satisfecho con mi aportación a la sociedad. Y ese momento no ha llegado aún.

Me vienen a la memoria varios casos de directivos, ejecutivos y compañeros con los que he trabajado a lo largo de estos últimos años en los que “la contribución” simplemente no existía o se confundía con dedicación y esfuerzo personal. Y recuerdo también a mi primer consejero delegado en una multinacional alemana, que presumía ante los clientes de su colaborador, porque era una gran “fanático” de su trabajo y negocio. Evidentemente, el cliente me conocía personalmente y quedó un poco confundido ante aquella opinión personal que se había realizado en aquella reunión. Ante lo que me apresuré a explicar al cliente, que “el jefe” llevaba poco tiempo en España y confundía algunas palabras y lo que realmente quería decir era “apasionado”. Más tarde en la oficina, tuve la oportunidad de explicarle la diferencia en castellano entre fanático y apasionado y su trascendencia en el mundo empresarial, lo cual me agradeció efusivamente. Aquel hombre tenía un compromiso en un escenario complejo de trabajo, pero le faltaba pasión. No obstante sabía rodearse de personas que suplieran sus carencias y aportar su experiencia para contribuir a la mejora de una situación difícil.

El nuevo líder del siglo XXI ha vivido situaciones complejas, es apasionado y está abierto al cambio permanente, viendo este como un reto y una oportunidad para expandir su contribución personal. Pero en este cambio, la gestión del tiempo es un factor fundamental que vamos a considerar a continuación.

La gestión del tiempo presente es una de las capacidades a valorar y desarrollar fundamentales, tanto en la vida empresarial como en la personal. Saber vivir el presente de manera que sea adaptable a uno, evitando verse atrapado en tiempos pasados y lamentaciones sobre aquellos que jamás volverán y en la ansiedad del futuro inmediato que tanto desgasta.

Cuando nos dejamos arrastrar por el pasado o llevar por el futuro, nunca disponemos de tiempo suficiente, ya que lo que ocurre es que intentamos estar en dos lugares a la vez en distinto tiempo, lo cual es materialmente imposible y nos genera un gran estrés. Esta escisión mental interior es la que nos provoca una gran presión y fuertes tensiones. Por ello, dominar el tiempo es concentrarse y vivir el presente. Esto nos permite gestionar el tiempo eficientemente, dando de si tanto como seamos capaces de vivirlo. Llevándolo al mundo real podríamos definirlo como “obtener más haciendo menos”.

La concentración y dominio del presente, es lo que nos permite ser eficaces al poner toda la atención en lo que se está haciendo en cada momento. De manera que una vez finalizada una tarea, podemos iniciar otra nueva con la misma intensidad y atención. Esto es, trabajar con inteligencia.

Obtener más haciendo menos es un estilo operativo, un credo de los nuevos empresarios o emprendedores denominados por algunos como místicos. Vivir el presente y ser consciente de ello, permite ser eficiente en la gestión del tiempo y moldearlo a nuestro antojo.

Esta concentración y conocimiento de uno mismo nos permite obtener lo mejor de cada uno y así, siendo exigente con uno, poder exigir a los demás.

A lo largo de la vida estamos escogiendo en cada momento, elegimos entre varias opciones, situaciones, decisiones, personas, etc. Pero quien realmente elige?, es nuestro yo?. A partir de aquí pueden construirse muchos “yos”, si bien, sólo uno de ellos encuentra la coherencia entre el elector y el elegido y  nos permite ser conscientes de nuestro talento y la propia experiencia de la vida. ( Dag HammarskJöld).

En el mundo real todos adoptamos personajes en función de distintas situaciones a las que nos enfrentamos a diario. El personaje, es la máscara que envuelve nuestra esencia y esta mascara se adapta a los distintos escenarios de nuestra vida. Para poder sacar lo mejor de una persona, es necesario identificar claramente el personaje, esto es, detectar la máscara tras la que se oculta la persona. Y esto es fundamental en la gestión de las personas, tanto a nivel de colaboradores de una empresa, como en las relaciones con los clientes.

El nuevo líder/emprendedor del siglo XXI, tiene una habilidad especial para desdoblarse e identificar a la persona en esencia y al personaje. Para ello es necesario tener un profundo respeto por la esencia de la persona y poder así afrontar, clara y honestamente situaciones complejas. Ya que si ignoramos al personaje sobre la persona, esto puede llevarnos a situaciones muy peligrosas y conflictivas. Cuando decimos que nos preocupamos por las personas, realmente lo que significa es verlas y reconocerlas tal y como son, sin subestimar ni infravalorar sus defectos o la percepción de los mismos que nosotros tenemos.

Durante todos estos años he conocido muchísimas personas y personajes, y he de reconocer que la experiencia en la aplicación de estos conocimientos me ha ayudado siempre. Y si también es cierto, que uno no acaba de conocerse completamente nunca, el miedo al tiempo pasado…la ansiedad del futuro y la subestima de las personas son algunas de las barreras a las que nos enfrentamos a diario.  Pero no es menos cierto, que desde esta perspectiva de autoconocimiento y generosidad, las relaciones se facilitan en gran medida y la toma de decisiones se acelera en tiempo presente. Y sólo desde el respeto a uno mismo y el profundo conocimiento de nuestro yo, podremos acceder al conocimiento de los demás.

Carlos J. Ochoa Fernández ©

La Nueva Re-Evolución Tecnológica

El MIT mira a Europa, apuesta por España y escoge Málaga para celebrar la conferencia más importante sobre tecnologías emergentes. Durante dos días, EmTech Spain, el evento anual de referencia de Technology Review del MIT, analizará, de la mano de los expertos a nivel nacional e internacional, el futuro de innovadoras tecnologías y cómo éstas cambiarán el mundo.

EmTech Spain se celebrará en el Palacio de Ferias y Congresos de Málaga los días 26 y 27 de octubre de 2011.

Se prevé una asistencia próxima a los 600 visitantes de los distintos sectores líderes del mundo empresarial, académico y tecnológico, en donde se incorporaran emprendedores y potenciales inversores. Allí, un panel de más de 25 expertos de reconocido prestigio nacional e internacional analizarán el presente y el futuro de los siguientes temas: Ciudades Inteligentes, Videojuegos, Biotecnología, Nanotecnología, Robótica, Medios de Comunicación e Internet.

Tras 12 años celebrándose exclusivamente en Boston, el evento EmTech llega a Europa por primera vez y aterriza en la ciudad de Málaga. España se suma así a una privilegiada lista de sólo tres países, en la que también están India y China. EmTech Spain será, sin duda, el evento sobre tecnologías emergentes más importante celebrado en España.

Estamos viviendo “La edad de oro de la tecnología”?. Basta con salir a la calle y dar un paseo por nuestras ciudades, nuestros campos, hospitales, colegios, oficinas y hogares y ver como en apenas unos años, la tecnología ha invadido cada rincón y espacio de nuestras vidas. Cambiando nuestros hábitos y maneras de hacer las cosas de una manera importante y sin duda, mejorando notablemente nuestra calidad de vida. Desde las comunicaciones, al transporte, pasando por la sanidad y la salud, las ciencias, la energía, la alimentación, en fin, todas y cada una de las actividades que desarrolla el ser humano en su día a día se ven de alguna manera beneficiadas por el uso eficiente de las tecnologías.

Y a pesar de ser un tecnólogo convencido, de carrera y profesión, no puedo estar de acuerdo con afirmaciones tan rotundas como que la “tecnología es la solución a todos nuestros problemas”. Ya que los problemas de la sociedad actual son de muy diversa índole y con implicaciones e interrelaciones complejas, que vamos a analizar y diseminar en el espacio de Innovación y Tendencias. Pero sí es el soporte a las soluciones de muchos planteamientos y necesidades del presente y futuro, que deben facilitar el desarrollo de una sociedad más sostenible y equilibrada.

Los principales drivers tecnológicos son todos exponenciales, el desarrollo de la banda ancha, la mayor capacidad de almacenamiento y procesamiento, el incremento en plantas de generación de energía, desarrollo en el mundo de la medicina y la telemedicina, han democratizado el acceso y beneficio de las tecnologías facilitando y simplificando el acceso y manejo de las mismas a los ciudadanos.

Las interrelaciones que se producen entre las grandes tendencias (Megatrends) y la Innovación, es un campo abonado para los científicos y desarrolladores en el que se pueden llevar a modelar nuevos modelos y oportunidades de negocio.

Pero en este nuevo escenario, la sociedad tiene unas nuevas expectativas y exigencias que está dispuesta a liderar, para garantizar un modelo de sostenibilidad y bienestar auspiciado por esta revolución tecnológica. Transparencia, honestidad, impacto medioambiental, sociabilidad, sostenibilidad, son algunos de los valores  que emergen de la nueva sociedad del siglo XXI.

El británico Alan Turin, considerado por algunos el padre de la inteligencia artificial, sentó las bases de lo que hoy conocemos como “Sociedad de la Información”, allá por los años 1930 y 1940. Uno de los fundadores de la moderna computación, que fue capaz de programar todo aquello que pudiera ser especificado por un algoritmo. Y por otro lado, el americano Claude Elwood Shannon, elaboró las bases y la esencia del mecanismo de la comunicación, definiendo el concepto de “información”, como el fundamento y habilidad para almacenar y transferir datos. Casi setenta años después, aquellos fundamentos básicos e inicios incipientes de las tecnologías de la información y las comunicaciones, se han convertido en elementos fundamentales de nuestra sociedad actual y evolución y desarrollo futuro.

Las nuevas tecnologías en España son un factor clave para nuestro presente y desarrollo futuro. España representa más del 2.1 % del PIB total mundial y ha permitido un crecimiento superior al 3% a lo largo de casi 14 años. Según la prestigiosa revista Technologyreview , publicada por el MIT, España puede llegar a convertirse rápidamente en un líder en Innovación y generar soluciones avanzadas en industrias como la aeroespacial, energías renovables, tratamiento del agua, biotecnología, maquinaria e ingeniería civil.

Estamos ante una oportunidad única, si bien en un marco complicado. Lo que nos lleva a buscar soluciones creativas e innovadoras, focalizándonos fundamentalmente en aquellos aspectos que mayor valor aporten y en los que la capacidad de liderazgo nos marque la diferencia para seguir apostando.

Grandes empresas líderes en sus sectores, han demostrado que España es una referencia en estos sectores, disponiendo de redes de conocimiento y centros de Investigación y Desarrollo con grandes capacidades y personal altamente cualificado. Pero ahora es necesario desarrollar un tejido mas tupido de pequeñas empresas innovadoras, lideradas por emprendedores que sean capaces de crear empleo cualificado y de valor para generar la riqueza necesaria que nos permita salir de este escenario global de recesión.

En cualquier caso, este impresionante despliegue de conocimiento e inmersión tecnológica de la sociedad actual es la evolución lógica de la búsqueda constante del ser humano en mejorar su calidad de vida, en mundo sobrepoblado y con recursos naturales finitos.

Carlos J. Ochoa Fernández ©